Direct answer
The ONDC Seller App Platform provides the seller-side layer between your commerce operation and the ONDC network. It helps your team onboard sellers and stores, publish catalog information, receive orders, coordinate fulfilment, manage customer issues, and connect those workflows to existing systems.
Questions and answers
What your team needs to know
What is the ONDC Seller App Platform?
It is a seller-side platform for connecting a business’s catalog and order operations to ONDC. It provides the network-facing layer and operational workflows required to manage seller onboarding, stores, catalogs, orders, fulfilment, and customer issues.
Who can use the platform?
The platform is relevant to retail brands, seller aggregators, marketplace operators, and enterprise commerce teams that want to participate on ONDC while continuing to use their existing catalog, order, or operations systems.
Do we need to replace our existing commerce system?
Not necessarily. The platform is designed to sit between a seller’s business systems and the ONDC network. The final integration depends on where catalog, inventory, pricing, fulfilment, and support information currently lives.
What seller information can the platform manage?
The platform supports seller and store onboarding information, service locations, catalog data, inventory, pricing, fulfilment policies, and the operational information needed for network transactions. The seller remains responsible for providing accurate business and product information.
How are orders handled?
Orders received through the network are made available to the seller’s operation with their items, payment context, fulfilment details, and current state. The seller or connected order system then makes the business decisions and sends operational updates through the platform.
Does the platform support logistics and customer issues?
Yes. The platform includes workflows for logistics coordination, order status, cancellations, returns, tracking, support, and issue management. The exact workflows are matched to your seller operation during implementation.
Can the platform work for multiple stores?
Yes. You can manage multiple stores under a seller, with store-specific catalogs, locations, operating settings, orders, and access.
Can it be self-hosted?
A deployment in your environment is supported. Hosting, network onboarding, security, support responsibilities, and upgrade planning are agreed during implementation.
What remains the seller’s responsibility?
The seller remains responsible for accurate business and catalog data, inventory, pricing, tax information, fulfilment decisions, customer support decisions, and day-to-day operating actions. The platform carries those decisions into the required seller-side workflows.
What documentation is provided during implementation?
Your implementation includes the detailed protocol, integration, deployment, security, and operating documentation required for the selected setup.