Direct answer
The platform fits businesses that want to participate on ONDC without making their core commerce systems responsible for every network-facing workflow. It can provide a dedicated seller-side layer while the business continues to own its catalog, inventory, pricing, fulfilment, and support decisions.
Retail brands joining ONDC
A retail brand can connect its catalog and order operations to a seller-side platform designed for ONDC participation. The brand continues to control its products, inventory, pricing, fulfilment, and customer policies.
- Keep the brand’s existing commerce operation as the business source of truth.
- Publish seller and store information through one seller-side layer.
- Receive network orders into an operational workflow.
Multi-store seller operations
Businesses with more than one store can represent store-specific locations, catalogs, serviceability, operating settings, and orders while maintaining a common seller operation.
- Separate store-level operations where required.
- Connect central catalog or order systems.
- Give operational users access appropriate to their stores.
Seller aggregators
A seller aggregator can use the platform as the network-facing layer while onboarding and operating multiple sellers or stores through its own business process. The commercial and support model remains the aggregator’s responsibility.
Marketplace and enterprise commerce integrations
A marketplace or enterprise platform can connect its existing product, inventory, order, and support systems rather than rebuilding its entire business operation around network messages.
- Map existing commerce data into the seller-side workflow.
- Return order and issue information to operational systems.
- Introduce ONDC participation as a dedicated integration domain.
Operations teams managing fulfilment and support
The platform supports seller-side workflows around order status, logistics, cancellation, returns, tracking, support, and issues. Your team decides which people and systems own each action.